Why is distribution so important?

Most all bookstores–including Internet retailers–prefer to obtain stock from a
wholesaler or distributor. This is just plain good business sense, relieving the
retailer from the burden of dealing with hundreds or thousands of individual
authors and small- to medium-sized publishers. Because Itasca Books is well connected
within the book trade, contracting for distribution makes it
possible for retailers to easily order and carry your book. Without this
important link, it can be difficult, if not impossible, to make your book
available to the world through the established retail outlets.