---
title: How should I set the retail price of my book?
description: How do I price my book?
---

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# How should I set the retail price of my book?

## How do I price my book?

For Itasca print distribution clients, we recommend that the retail price is not less than four times the print unit cost. (So unit cost you pay for printing should not be more than 25% of the cover price.)

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